OVERVIEW
Patchwork has become trendy in both fashion & design industries utilized by beginner sewists to expert designers. The ideology of patchwork pushes for sustainability and applies emphasis on the craft of handmade goods.
I want to encourage members of our community to incorporate patchwork design into their everyday lives by making digestible content for all audiences.
WHAT I DID
Creative Direction
Visual Identity
Photography
Project Management
Social Media Management
Email Marketing
Curated a moodboard to encapsulate the vision to carry through the entire "Patchwork Stories" campaign.
Click here to view a bit more!
CAMPAIGN LAUNCH
This campaign launched with a "behind-the-scenes" video that served as a teaser before the initial feed post. Then followed 3 feed photos, with sliders consisting of detailed shots of the quilted jackets. I styled, edited, and shot all products for this campaign.
Supplementary to this campaign is a corresponding blog post featuring a photographed technique tutorial and an email newsletter campaign sent to both consumers and businesses.
9-PATCH BLOCK CAMPAIGN
Campaign Launch:The emphasis on this particular campaign is the versatility of quilting/patchwork. This campaign showcases the same technique used to create 3 deliverables- garment, home decor, & accessories. I utilized photography and styling throughout this campaign to carry the common theme, which is also used as an asset in email marketing campaign and blog post.
Instagram Stories
You can view more of my work on extended campaigns here.
